As our music genre is a hybrid, we decided to collate three potential tracks for our chosen genre and present them to a group of audiences and ask for their views and opinions of each of music videos presented through a set of questions that we have created. From this we will be able to choose the best and most appropriate music video to accompany our work.
American Idiot - Green Day
1. What genre would you categorize this music video?
Punk and rock
2. What do you think the location adds to the music video?
Though the artists are not set in more than one location its still considered to be quite effective and a strong music video as alot seems to be going on eg. the lead singer, the guitar player, the bass player and the American flag in the background.
3. From the genres that you suggested, what made you decided on this?
There is a use of electric guitars, drums. Not only that but the artists have a very emo image as they have added eyeliners and have piercings and tattoos.
4. Is this a pleasing video? If so why, if not why not.
I think it was very pleasing, the reason being is the clever way in which the music video was conducted as there was alot of deeper meaning such as the colour green which symbioses money the wealth of America.
5. How does the artist/performer seem in the music video, do they sell themselves?
The leading artist does seem to sell himself as he is presented with many close-up shots of his emo looking face and eyes as well as his smart clothing, which seems to contradicts the two looks. This attracts the audiences attention.
6. Would you describe the music video as
Humorous [Yes ]
Sexual [No ]
Disrespectful [No ] as they represented the reality.
Memorable [Yes] The flood of green paint was the most memorable as it was surprising.
Annoying [Yes and No ] As there is a comical effect to the music video. The camera has a mixture of close ups and wide-shot of the band, keeping us entertained. However, the excessive use of green does make the music video quite annoying.
Clever [Yes ] There is alot of references of America such as the grenade and deeper meaning such as the power of America and this could be seen through the huge flag that is presented behind the artists.
7. (a) Is direct address or lip syncing used?
Yes direct speech is used by the main leading artist as he looks are the camera directly when singing.
(b) How do they do this? Is it through gestures, facial expressions, where their placed in the frame?
Close-ups are used of the main leading artist.
8. Are they playing a character or themselves? What does this say about the music video? eg. Eminem playing more than one character in the music video.
They are playing themselves. This adds realism to the music video as it shows the views of the American citizens.
9. Have they highlighted the lead singer. Does this sell or promote the band?
They have highlighted the lead singer through various ways; they have done this by allowing him to be on the screen more than the other two artists. Also, they presented the lead singer through various methods forms, such as the mini camera screen.
Blink 182 - All the Small Things
1. What genre would you categorize this music video?
Punk- rock, pop, skate punk.
2. What do you think the use of different locations adds to the music video?
It allows the music video to be different from the typical type of genre eg. the band are just playing the musical instruments in all locations which makes it more entertaining and exciting thus making the music video stand out from other similar related genre music videos.
3. From the genres that you suggested, what made you decided on this?
The singers having tattoo's, piercings,their playing instruments, they seem to be having fun and their adventurous.
4. Is this a pleasing video? If so why, if not why not.
Yes, it is different from the rest of other similar related genre as it exceeds the typical convention of the genre eg. relates to other media forms (intertexuality).
5. How does the singer/performer seem in the music video, do they sell themselves?
Yes they do, they seem very enthusiastic and this shows as the music video is comical and this is a great way of attracting audience's attention.
6. Would you describe the music video as
Humorous [Yes ] They mock other bands
Sexual [ Yes] The nudity
Disrespectful [Yes ] Mocks other bands and they may feel offended.
Memorable [Yes] Unique video
Annoying [Yes ] Its upfront. Lots of close ups, they seem to be in your face at all times
Clever [Yes ] The collaboration all techinique of comedy and intertexuality. The music video keeps the audiences entertained at all times. The music track is also quite catchy.
7. (a) Is direct address or lip syncing used?
Yes, there is use of direct address to the screen constantly.
(b) How do they do this? Is it through gestures, facial expressions, where their placed in the frame?
It is done through the use of close-ups of the artists.
8. Are they playing a character or themselves? What does this say about the music video? eg. Eminem playing more than one character in the music video.
They are imitating other artists such as another boy band- Blue.
9. Have they highlighted the lead singer. Does this sell or promote the band?
The lead singer is highlighted as he is placed in the front of the band making him most noticeable. This does sell the singer through his voice and his confident image, therefore promoting his band too!
OPM - Heaven is a Halfpipe- The music video which we are going to use
1. What genre would you categorize this music video?
Punk, skate punk, rock and Hip-hop
2. What do you think the use of different locations adds to the music video?
Different locations are used to keep the audiences entertained. However usually music videos that are categorized as punk and rock and usually seen in a band form usually sounded by cheering fans. This goes against the conventions. Nevertheless, it still conforms to the conventions are the artists is seen with both tattoo's and piercings and electric guitars.
3. From the genres that you suggested, what made you decided on this?
The artist is seen to have both piercings and tattoos. Skating scenes are also shown throughout the music video. The upbeat music with a base allows the music video to have a hip hop element to it.
4. Is this a pleasing video? If so why, if not why not.
Yes, it was quite pleasing the song is considered to have a very catchy chorus allowing the audience to sing along adding pleasure whilst watching.
5. How does the singer/performer seem in the music video, do they sell themselves?
The leading singer in the music video is presented to be flying in the air and this is quite different and therefore i believe it sells the artist.
6. Would you describe the music video as
Humorous [No] This music video seemed to be about a skateboarders opinion on the unfair treatment of the rest of society towards them.
Sexual [No ] even though a woman was presented she was not seen as a sexual object.
Disrespectful [Yes] Religion is a very touchy subject and here the artist seems to slightly mock religion and God and even people's perception of Heaven.
Memorable [Yes] Catchy chorus
Clever [Yes] The use of a catchy chorus and the music video going against the convention of what is considered to be typical of punk, rock.
7. (a) Is direct address or lip syncing used?
Yes and this is done by all the artists that are singing.
(b) How do they do this? Is it through gestures, facial expressions, where their placed in the frame?
They look straight at the camera as if talking to us directly.
8. Are they playing a character or themselves? What does this say about the music video? eg. Eminem playing more than one character in the music video.
They are playing themselves, therefore adding realism to the music video and adding more meaning and value to their opinions and believes on skateboarding and skateboarders.
9. Have they highlighted the lead singer. Does this sell or promote the band?
They haven't highlighted the lead singer quite obviously and this is because alot of cuts were used presenting different faces of different people ie. skateboarder, and the side artist.
Wide-shot:
Mise-en-scene: skateboard, half pipe, electric guitars, helmet, shin pads, railings, dj equipment, black nail polish, ear piercings
Camera Angles, Movement and Composition:
·
Shots:
Extreme close-up:
0:51, 1:35 of the skateboard
Close-up:
0:18, 0:28, 0:42, 1:07, 3:18 of the main artist
0:20, 0:35 of the supporting artist
1:09 of the woman
Wide-shot:
0:25, 1:05, 1:25 of the skateboarder and the mountain landscape
0:56 of the woman and two guys
0:58, 2:10 of the half pipe
4:03 of the crowd dancing
Two-Shot:
3:09, 3:30, 3:34, 3:38, 3:46, 3:46, 3:50, 3:54 of the main artist and supporting artist
Mid-shot:
0:46, 1:41. 3:02 of the supporting artist
0:53, 2:13, 2:54 of the main artist singing
Long-shot:
0:30, 0:38, 1:01, 1:09, 4:06 of the skateboarder doing a trick in the air
Hand held:
1:54 of a man running
Angle:
High Angle:
0:13, 0:19, 0:32, 0:35, 0:54, 1:01, 1:17, 1:20, 2:39 of the main artist singing
1:02 of the supporting artist
1:14 of the main artist in the air floating
Low Angle:
0:09, 1:19, 1:42, 2:14 of someone floating in the air
1:12 of the skateboarder doing a trick in the air
3:42 of the main artist singing
Movement:
Tilt down:
0:37, 0:55 of the floating man holding a guitar
2:48 of the main artist and supporting artist landing
Crane:
1:23 from the mountain to the skateboarder
Editing:
Cutting- Jump cut/Cutaway:
Throughout!
Effect:
0:07 0:09,0:13, 0:18, 0:24,
0:37, 0:55, 0:34, 0:35, 0:45, 0:47, 0:55, 1:03, 1:08, 1:14, 1:19, 1:25, 1:43, 1:48, 2:35, 2:41, 2:47, of the man floating in the air
Depth of field:
0:15, 0:17, 0:27, 0:32, 0:35, 0:41, 1:57, 1:55, 4:01 of the main artist and supporting artist and a blur of the background
Analysis:
The music video followed the convention of a pop, punk, skate punk genre as it was upbeat as many cuts allowing the music video to be more entertaining. This music video is about the perspective of a skateboarder and the stereotypical judgments that are placed by the public. This music video gives the public an insight of the skateboarder's passion for skateboarding and gives the chance to show the general public that they are not aggressive and violent but quite fun loving and easy going. However they do conform at various moments to the stereotypical beliefs such as drug taking an example of this is when the main artist says "with Jesus packing my bong". Many interpretations can be made with the flying artists, some would say that it the artist is dead and he hasn't been granted a place in Heaven as he there was a sign on the "pearly gates saying do not skate" whereas some would say that the idea of floating is to show that their carefree and light hearted individuals.
Lyrics Analysis:
We have decided to use OPM-Heaven is a Halfpipe for our choice of music video to add a positive light to skateboarders that are always presented as aggressive, violent individuals.
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